Hey Jennifer. First of all, thank you for this article. It’s a good read. When it comes to writing a copy, I’d like to say that it is important to know who you’re writing for. There are different types of customers and behaviours – that’s why you need to tailor the copy for every group. But that doesn’t mean one page = one group. For example, you have a person who wants to know the essentials and the one who would rather read more about your product. The solution? Write the essentials above the fold and the rest below. It’s gonna satisfy both users.
With a Bang !
After you've laid out your plan for the future, it's a good idea to end your speech with a rousing conclusion. Leave people feeling excited and that's what they'll remember about you. For instance:
"Together we can make this nation truly great. And together we can build a better world for our children!" Next