In conclusion, it is necessary to say that media have always had a significant impact on the representation of gender roles in our society. Today, mass media do not convey gender-related issues as they used to do several decades ago. Instead, media pay special attention to sexuality of women and establish the standards of female beauty, as well as suggest the appropriate models of behavior. However, all the standards and models developed by media are biased. Today men and women are working side by side not only in media industry, but also in other spheres of human activity: in hospitals, schools, police stations, shops, etc. It means that in the 21-st century, gender roles in media have become increasingly equal, and, in most cases, non-stereotyped. However, the majority of leading characters are still male.