Essay on branding strategy

The terms sadism and masochism are derived from the names of the Marquis de Sade and Leopold von Sacher-Masoch , based on the content of the authors' works. Although the names of de Sade and Sacher-Masoch are attached to the terms sadism and masochism respectively, the scenes described in de Sade's works do not meet modern BDSM standards of informed consent. [21] BDSM is solely based on consensual activities, and based on its system and laws, the concepts presented by de Sade are not agreed upon the BDSM culture, even though they are sadistic in nature. [13] In 1843 the Ruthenian physician Heinrich Kaan published Psychopathia sexualis ("Psychopathy of Sex"), a writing in which he converts the sin conceptions of Christianity into medical diagnoses. With his work the originally theological terms "perversion", "aberration" and "deviation" became part of the scientific terminology for the first time. [ dubious – discuss ] The German psychiatrist Richard von Krafft Ebing introduced the terms "sadism" and "masochism" to the medical community in his work Neue Forschungen auf dem Gebiet der Psychopathia sexualis ("New research in the area of Psychopathy of Sex") in 1890. [22]

Essay on branding strategy

essay on branding strategy

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